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Beautiful red haired woman in grey silk nightgown holding Purecare pillow

new work : purecare

Stacey Van Berkel January 18, 2022

Relationships are the basis of the best projects. I was very flattered to hear from Purecare’s VP of Marketing and Creative, Sarah Bergman, to shoot a project for their new consumer website launch. Sarah and I originally met on a Withit Design Tour in NYC over seven years ago. Due to Covid-19 we ended up having to delay the shoot until this past spring and ended up shooting remotely in Greensboro.

There is something so divine about a comfortable bed and getting a good night’s sleep. Right? With my awesome photo team, our gorgeous red haired talent, added to Purecare’s beautiful linens and pillows we had fun creating some pretty images we are proud of. Hope you enjoy some of our favourites!

Red haired woman holding cup of tea and Purecare duvet
Black and white image of woman lying on bed with legs leaning on the wall,
Beautiful red haired woman holding rust colored duvet
“Sleep is the golden chain that
ties health and our bodies together.”
— Thomas Dekker
Beautiful red haired woman lounging on bed reading a magazine.
Beautiful red haired woman holding pillow and wearing a grey silk nightgown.
Red haired woman folding and sorting Purecare linens.

Photographer: Stacey Van Berkel
Client : Purecare
Prop Styling: Susan Johnson Smith
Hair + Makeup : Robin Keene Welch
Talent : Claire Mahoney : Locke Management

In recent Tags purecare, stacey van berkel, stacey van berkel photography, bedding, linens, lifestyle, lifestyle photographer, red hair, ginger hair, health, wellnmess, sleep, dormir, bella, advertising, Home Sweet Home, pillows, duvet, home keeping, sleeping, rest, cozy
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